Mountville, Pa.-AHF Products introduced Dogwood compacted wood floors with a patented process that creates “densified wood”—a 100% natural wood floor that resists scratches, gouges, dents, pet nails and accidents, the company said.
Scratch and dent damage caused by dogs is a major reason homeowners think they can’t have hardwood floors, according to AHF Products. The company also said its engineers have taken real wood made from nature and improved it by more than doubling its density with a natural, patented process of heat and pressure — without chemicals, additives, fillers or plastic.
“With Dogwood Densified Wood, you can enjoy real hardwood floors that are virtually hassle-free,” said Brian Carson, president and chief executive officer of AHF Products. “This is more than a new product. It is a whole new category of flooring.”
According to AHF Products, innovation is an integral part of its business strategy. The company provides products designed to address a number of key consumer pain points, most notably hardwood performance and water resistance. What nature takes millions of years to do can be done in minutes, according to AHF Products, transforming real hardwood into even harder wood.
In addition, Cleantivity technology protects against odor, damage and discoloration that can be caused by mold or mildew, the company said. Since the gloss level has no effect on the durability or performance of a floor, the much desired natural wood look – with the durable performance required for both commercial and busy residential environments – can be achieved with a low or medium gloss finish, added AHF Products .
“This is 100% real wood – not a laminate surface,” added Carson. “The beauty, character, colours, textures and finishes of real wood are now better than ever. It offers unprecedented resistance to scratches, wear and dents to camouflage everyday foot traffic. These are the perfect floors for busy and active homes and anywhere people or pets congregate.”
Made in Somerset, Ky., floors featuring new Dogwood technology will first be introduced under the Bruce brand, with new lines already in progress for other leading brands under the AHF Products umbrella, including Hartco and Robbins, the company said.
The benefit of dogwood
- 100% real hardwood
- More than twice as hard as traditional wood floors
- Scratch and dent resistant
- Gouge resistant
- Mold and mildew resistant (Cleantivity technology protects against odor, damage and discoloration that can be caused by mold or mildew)
- Water resistant (to protect the wood from pet accidents)
- Made in the USA