Mississauga, Canada – Amorim Cork Flooring has expanded into Canada with the creation of Amorim Flooring Canada (AFCAN), a new sales unit based here earlier this month.
Reflecting the company’s sustainability values, AFCAN said it will focus on Amorim Wise, which is designed to provide durable and PVC-free cork flooring with a negative carbon balance. The company said it will also re-introduce its brand, Wicanders, to the market with a renewed image and practical solutions for everyday life.
“This is a moment to celebrate as we are writing a new chapter in the history of Amorim Cork Flooring,” said Andre Tavares, AFCAN CEO. “The company has a historic connection to Canada, where we have built strong partnerships over the years, so establishing ourselves in this great community is a natural step. AFCAN will certainly take the lead to provide our customers with high quality, durable products and professional service. “
AFCAN also launched its local websites for both the Amorim Wise and Wicanders brands. In addition to the product offering and information, AFCAN said consumers can test different floor images in the floor simulator or take a virtual tour of the Amorim Cork Floorings showroom in Portugal. According to AFCAN, the dealer locator on both websites is designed to provide consumers with precise information on where to buy products from selected dealers across the country.
“As we continue to expand our business, AFCAN is a significant investment in the company’s future as it will strengthen our presence in North America,” said Fernando Melo, CEO of Amorim Cork Flooring. “Despite the turbulent times we live in with COVID-19, we know it will be a success as we remain true to our values of sustainability, exceptional product quality and customer care.”