tThe slowdown in the global supply chain has certainly resulted in major product delays and shortages for numerous flooring vendors across the country. However, like FCNews’ 2021 Annual Product Guide reveals, there are still plenty of great deals available today, with more in the pipeline.
Nearly two dozen manufacturers present their wares in this guide. Mohawk highlights two of his most successful collections: SolidTech and UltraWood. Made in the USA, SolidTech collections feature seamless click installations, making it the easy choice for consumers looking for durable floors with a wood and stone look. As consumers trade in, the SolidTech line offers even more features and benefits. SolidTech Plus, the highest level in the collection, is made with a tough wear layer and innovative lacquer that offers a high level of protection against everyday stains and scratches. Mohawk also wants to take hardwood to the next level with UltraWood, which includes the latest technological innovations: EverLast, WetProtect and EasyClean for extra protection and durability.
Shaw Industries touts three of its brands: Shaw Floors, COREtec and Anderson Tuftex. Shaw Floors’ Repel, for example, is a splash-proof hardwood plank designed to provide additional household protection against spills, scuffs and scratches. COREtec, a brand synonymous with waterproof vinyl, presents COREtec Pro, Stone, Advanced+ and COREtec Original, the latter representing the inaugural WPC waterproof floor that started it all with its proprietary core. Anderson Tuftex’s introductions include Immersion Ash, which is positioned as the ideal natural hardwood to pair with any of AT’s Pet Perfect rugs.
Engineered Floors has evolved from its carpet roots to deliver both soft and hard surfaces. Included in the 2021 offer is Timeless Beauty, a residential SPC floor suitable for harsh everyday conditions.
Hardwood floor manufacturers ranging from Canadian producers to South American suppliers also proudly display their impressive offerings on the following pages. Indusparquet puts the spotlight on basic varieties such as Novo Brazilian Oak Natural, which stands out for its clean lines and rich colours. Mercier’s innovative finishing process seals in the original color of raw wood in accordance with the simplest expression in the Hard Maple Naked Series. Mirage unveiled new products within Sweet Memories, including Rocking Horse, a subtle white veil on natural white oak, while Jump Rope recalls the authentic charm of old floors and stands out with its unique coloring and brushing process.
Daltile brings out the best and brightest with a quartet of striking appearances. An example of this is Defend, a separate product line of high-quality porcelain tiles with Microban technology. Then there’s Sapphire Status, a striking blue marble design in a 10.6 x 5.3 slab, adding richness, elegance and style to any room.
MSI continues to impress with its Everlife collection, which includes ceramic and porcelain tiles, luxury vinyl planks, laminate and wood. In particular, Everlife Smithcliffs Laminate/Hillsdale is billed as a next generation laminate that is 100% waterproof and features MSI’s DryLuxe technology.
SPC/rigid core continues to bring in the lion’s share of launches. To that end, Lions Floor is spotlighting its Bambino collection, which features a 12-mil wear layer with painted bevels and the latest designer colors and wire-brushed visuals. Republic touts its Designer Pro series, which is based on its Pure SPC Max flooring range, with a thicker soundproof underlayment and textured vinyl overlay.
FCNewsThe 2021 Annual Product Guide promotes the latest and greatest offerings from industry players representing all categories. Each manufacturer who chose to participate in this special edition was given the opportunity to submit a photo and description of four recently introduced products or top sellers. The idea here is that these products not only stay on your radar when offering options to consumers, but they also earn a place in your showroom. This special issue is intended to provide information that floor dealers can use when customers walk into your store.
Regardless of the personal taste or preferences of consumers in your local market, chances are you will find a number of suppliers in the directory offering a range of products for both soft and hard surfaces, along with companies that provide useful installation and preparation products. Think of the annual product guide as your one-stop shop for highlighted products in the market, helping to make recommendations to customers.