Holcim delivers on expansion of Firestone Building Products business in Latin America

EQS Group-News: Holcim Group Services Ltd / Keyword(s): Miscellaneous
05.07.2021 / 09:00

Following the acquisition of Firestone Building Products in April 2021, Holcim Mexico introduced the Holcim GacoFlex TechoProtec product line. TechoProtec, a premium waterproofing and thermal insulating roofing system, is a cornerstone of Holcim’s ambition to become a leader in roofing and waterproofing systems in Latin America.

Jamie Gentoso, Global Head of Solutions & Products, said: “Our goal is to continue to globalize the Firestone Building Products business through Holcim’s extensive presence and leading market positions around the world. This new roofing product line is a critical milestone for Solutions & Products and demonstrates our flexibility, capability and commitment to grow this business!’

Oliver Osswald, Region Head Latin America & Trading: “Our team quickly saw the potential of Firestone Building Products and the opportunity to connect it to the Holcim GacoFlex product line. TechoProtec is just the first of many new product lines that we want to bring to the market. The first steps towards achieving our goals are being taken in Latin America, where we have been a leader in cement and concrete building materials. With this launch we also become a regional leader in roof systems.’

TechoProtec offers waterproofing and thermal insulation solutions for a range of residential and commercial applications with durations of three, five and seven years. It is available in 550 stores in Holcim Mexico’s Disensa retail network, as well as through Holcim distribution partners. TechoProtec is part of the Holcim GacoFlex product line and will lead the regional expansion of its roofing business, with Colombia, Ecuador and Argentina looking to expand further in the second half of 2021.

The roofing business will be a cornerstone in the Solutions & Products business segment in Latin America and Holcim worldwide. Solutions & Products is focused on designing new building solutions and portfolios that help customers build greener and smarter.


Holcim, a global leader in innovative and sustainable building solutions, is at the forefront of green building solutions, from ECOPact concrete, which enables carbon neutral construction, to Firestone Building products, which improve energy efficiency in buildings. It drives the circular economy to build more with less, launched the world’s first green cement ECOPlanet with recycled construction and demolition waste and is pushing the boundaries of digitalization to make its business end-to-end smarter. With sustainability at the core of its strategy, Holcim will become a net zero company and accelerate the green transformation of our world. Holcim’s 70,000 employees are passionate about making progress in its 70 markets and four business segments: cement, ready-mixed concrete, aggregates and solutions and products.

More information is available at www.holcim.com

Important Disclaimer – Forward-Looking Statements:
This document contains forward-looking statements. Such forward-looking statements are not predictions as to results or any other performance indicator, but rather trends or targets, as the case may be, including with respect to plans, initiatives, events, products, solutions and services, their development and potential. While Holcim believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions at the time of publication of this document, investors are cautioned that these statements are not guarantees of future performance. Actual results could differ materially from forward-looking statements due to a number of risks and uncertainties, many of which are difficult to predict and generally beyond Holcim’s control, including but not limited to the risks described in Holcim’s annual report available on its website (www.holcim.com) and uncertainties regarding market conditions and the execution of our plans. Accordingly, we caution you not to rely on any forward-looking statements. Holcim makes no commitment to provide updates to these forward-looking statements.

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