Atlanta, Georgia – LG Hausys Floors announced a new partnership with NRF Distributors, a family business that distributes floor covering products in Augusta, Maine. NRF will become the exclusive distributor of LG Hausys Floors’ comprehensive range of premium residential and commercial luxury vinyl (LVT) and stone-plastic composite (SPC) products. As a leading distributor in the region, NRF will bring the well-known LG Hausys brand and its flooring solutions to more than 2,500 customers in eight states in the Northeast, the company said.
According to Jason Creel, LG Hausys Floors Regional Sales Manager, the partnership is a perfect fit between two like-minded organizations. “Both NRF and LG Hausys embrace innovation and customer service. Thanks to our collaboration, NRF can expand their product range with the well-known brand name LG Hausys. In return, we gain an experienced partner with an established customer base in a highly sought-after region, while continuing to increase our national distribution footprint. “
NRF distributors have a long history in the flooring industry. Founded in 1973 by Norman Pomerleau, the company is still family-run today with four generations of the Pomerleau family involved in the day-to-day operations of the more than 300-strong company. NRF maintains a state-of-the-art 325,000 square meter warehouse that enables the company to stock an extensive stock of products. This, along with its own fleet of 60 trucks, allows customers to receive shipments twice a week. The company has achieved 99.97% delivery accuracy thanks to this innovative logistics setup.
“We believe our partnership with LG Hausys Floors will bring multiple benefits to our specialty retail customers,” said Megan Stred, NRF’s Commercial Product Manager. “LG Hausys Floors’ resilient products have a look and texture not seen in other LVT products; the imaging and details are truly stunning. With a strong range of residential and commercial products, we are able to meet the different needs of our customers in resilient flooring while offering something very different from the market. “
Among the LVT, SPC and commercial plate products that NRF will carry is the Artistry collection. With six planks and six tile visuals, it brings the dynamic mix-and-match design concept to resilient floors, the company said. The products in the collection are part of LG Hausys Floors’ PRESTG line of premium SPC floors and feature a patented multi-gloss relief-in-register (M-EIR) technology that creates a range of gloss effects. The result produces highly detailed and realistic natural wood and stone looks and textures not seen in LVT products today, the company said.
All distributors of LG Hausys Floors will be given exclusive territories with the rights to sell and market the LG Hausys brand and associated flooring range, the company said. Distributor partners are given the full support, including marketing and sales resources, to help them excel in their markets, the company said. Focusing on the best in class distributors with experience in commercial and residential flooring products, NRF joins LG Hausys Floors’ other distribution partners including All South Flooring, CDC Distributors and Yorkshore Sales.