NTCA’s matching CTEF grant gets record response

Orlando, Florida – The Ceramic Tile Education Foundation (CTEF) said the $10,000 grant from the National Tile Contractors Association (NTCA) elicited a record number of responses. More specifically, CTEF received massive support from three generous corporate sponsors for a total of $25,000 in just one day. When combined with individual donations and the NTCA grant, the total amount raised is more than $40,000, according to CTEF.

“We never thought we could envision the original goal of the $10,000 NTCA grant,” said Scott Carothers, CTEF’s director of certification and training. “Each donation represents confirmation that the CTEF mission of educating and certifying tile installers benefits the entire tile industry and should be continued. We are extremely grateful.”

Len Gould, president and chief executive officer of QEP, The Americas, started the day with a phone call to Carothers, saying he would like to donate the balance of the matching challenge worth $7,500. “There is a serious talent shortage for tile and stone installation professionals which is why QEP is proud to stand alongside CTEF to educate, train and deliver future installers,” he said. “We have great respect for the profession and want to do everything we can to encourage more women and men to get into this profession. Personally, I am very proud of our long-standing relationship with CTEF and NTCA, and we truly appreciate the opportunity to give back to our end users.”

Less than an hour later and without knowledge of Len Gould and QEP’s donation, Mapei’s Jim Whitfield called Carothers and said his company wanted to complete the $7,500 matching challenge. He then called a second time to announce that they wanted to increase the amount to $10,000. “From Mapei’s founding in Italy in 1937 until today, education and innovation have always been two of our cornerstones,” said Luigi Di Geso, Mapei President and CEO. “We are proud of our industry leadership and our continued partnership with CTEF, and we look forward to CTEF’s future programs and continued industry growth.”

Within the same hour and unaware of the other donations, Will White of Custom Building Products donated to CTEF to complete the associated $7,500 grant. “Custom Building Products strongly supports CTEF’s efforts, raising the level of installer competence in the tile industry,” said White. “Education will increase the availability of quality-oriented tile installation, which will increase the use of ceramic tiles.”

Carothers added that the group was stunned that within 60 minutes, three leaders in the tile industry recognized the need for CTEF and rose to the challenge. “These examples of extreme generosity demonstrate that people in the tile industry genuinely care about the future of their industry and are willing to support the needs within,” he said.

While the matching grant campaign is closed, anyone wishing to donate to CTEF can do so by going to https://www.ceramictilefoundation.org/donate-now

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