Oatey Co. Launches Social Media Ambassador Program, a Partnership with Influential Plumbing Professionals and Brand Loyalists
Program builds on Oatey’s robust social media community to build connections with Oatey’s end users
CLEVELAND, June 17, 2021 /CNW/ — Oatey Co., a leading manufacturer in the plumbing industry since 1916, today launched its Social Media Ambassador Program, partnering with influential plumbing professionals and Oatey brand loyalists to promote Oatey’s products on social media platforms.
As ambassadors for Oatey in the field, program participants will champion the Oatey family of brands (including Oatey, Dearborn, Hercules, Cherne and more) and create unique multimedia content that can be shared across social media and other digital platforms. Each Ambassador will receive a curated kit of Oatey branded equipment, including Ambassador exclusive swag. They will be given a range of products to support their day-to-day work, will be among the first to know about new product launches and will have the chance to try new products first hand. Ambassadors will also have the opportunity to travel to Oatey’s headquarters in Cleveland, Ohio, for a two-day Ambassador event.
By strengthening the Oatey brand across the Ambassadors’ social media platforms, the Ambassador program will build on Oatey’s robust, highly engaged social media. community. The 2021 Oatey Ambassadors class includes experienced licensed plumbers Danielle brown, Trey Young, Alex Goin, Omar Harris and Bobby Drescher, which together represent a wide variety of plumbing backgrounds and years of unique application expertise from around the world North America.
“Oatey’s social media community is a special place and our Ambassador program gives us the opportunity to further expand our footprint and grow our relationships in that space,” says Katherine Lehtinen, Senior Vice President, Brand and Digital Marketing. “We are honored to partner with five exceptionally talented individuals in our inaugural class of ambassadors, and we look forward to seeing them represent Oatey through their unique perspectives and experiences.”
Each year a new class of Ambassadors is selected. Individuals interested in becoming a future Oatey Ambassador can submit their information at the Oatey website for consideration.
For more information on Oatey’s Social Media Ambassador program, please visit: oatey.com.
ABOUT OATEY CO.
Since 1916, Oatey has provided reliable, high-quality products to the residential and commercial plumbing industry, with a dedication to delivering quality, building trust and improving lives. Today, Oatey has an extensive manufacturing and distribution network to supply thousands of products to professional builders, contractors, engineers and DIY consumers around the world.
Oatey is located in Cleveland, Ohio, and has locations in the United States, Canada, Mexico and China. For more information visit www.oatey.com, call (800) 321-9532 or follow Oatey on facebook, Twitter, LinkedIn or Instagram.
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SOURCE Oatey Co
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