Solar Integrated Roofing Corp. Set to Acquire Home Improvement Marketing Innovator Approved Home Pros

Multi-platform media production and distribution with “Pro Finder” tool estimated to drive organic growth of $11 million

EL CAJON, CA / ACCESSWIRE / July 21, 2021 / Solar Integrated Roofing Corp. (OTC PINK:SIRC), an integrated solar and roofing installation company, announced plans to acquire Approved Home Pros, the producer of popular and respected home improvement television and radio programs based on their proprietary Pro Finder screening, vetting and referral service. The acquisition includes plans to expand Approved Home Pros’ media and marketing business to generate a large number of high-quality leads for the SIRC family in its core Residential Solar and Roofing categories.

As part of Solar Integrated Roofing’s clear strategy to drive organic growth, the acquisition will generate an estimated $11 million in additional revenue. This anticipated growth is largely due to the tremendous synergy between SIRC’s current interests and Approved Home Pros’ specialized media content and the Pro Finder referral service. In addition to the revenue impact of increased SIRC lead volume, Approved Home Pros also generates revenue from leads sold to businesses in categories not served by SIRC.

David Massey, Chief Executive Officer of Solar Integrated Roofing Corp, commented: “Approved Home Pros has been a key factor in the continued growth and brand strength of Milholland Electric Inc (acquired by SIRC in 2020). Now we can use this proven monetize several of our interests. In addition, Approved Home Pros TV, Radio and Digital platforms provide opportunities to convey the marketing message of all brands in the SIRC family.”

For nearly a decade, Approved Home Pros has provided consumers with tips, advice and inspiration for home improvement and home maintenance via television, radio and digital platforms. Consumers, in turn, use Approved Home Pro’s “Pro Finder” tool to search for and connect with an exclusive group of contractors and products that have passed their own screening and vetting system. Approved Home Pros founder Sean Johnson will continue as division president following the completion of the acquisition on July 31, 2021.

About Solar Integrated Roofing Corporation:
Solar Integrated Roofing Corporation is an integrated solar and roofing installation company specializing in commercial and residential properties with a focus on acquisitions of similar companies to build a footprint nationally. For more information, visit:

Forward-Looking Statements:
Any statements in this press release that are not historical facts contain certain forward-looking statements; as that term is defined in the Private Security Litigation Reform Act of 1995, in reference to potential developments affecting the business, prospects, financial condition and other aspects of the business to which this release relates. Actual results of the specific items described in this press release, and the Company’s operations in general, may differ materially from those projected in such forward-looking statements. While such statements are based on the best judgment of the company’s management as of the date of this press release, significant differences in size, timing and other factors could arise from business risks and uncertainties, including, but not limited to, reliance on the business of third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of income and other factors, many of which are beyond the company’s control. The company disclaims any obligation to update the information in any forward-looking statement. This press release should not be regarded as a general request.

Contact person for investor relations:
Lucas A. Zimmerman
MZ North America
Main: 949-259-4987
[email protected]

SOURCE: Solar Integrated Roof Corp.

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