TAG Heuer does super deal with Italian plumber

Swiss watchmaker TAG Heuer was preparing to open the tap on a limited edition Super Mario branded version of its Connected smartwatch, using its courageous nature as a motivator for achieving daily fitness goals.

TAG Heuer is gearing up to start selling Super Mario units starting July 15, 2000, with a range of branded features designed to promote physical activity through so-called gamification rewards.

Different animations are unlocked as wearers reach different intervals on their way to, for example, achieving daily step count goals. TAG Heuer explained that the concept is well known to gamers and “consists of hiding features and surprises as bonuses in video games”.

Other fitness features come from the existing TAG Heuer Sport app, which tracks various activities, along with a new wellness feature that uses biometrics to provide feedback on daily activities.

The special edition also features Super Mario branding on the bezel, buttons and logo, with a pair of interchangeable straps and a special engraving on the back of the watch.

The Connected smartwatch from TAG Heuer runs on Google’s WearOS and features a 430mAh battery, heart rate monitor, compass, accelerometer and GPS.

GSMArena reported that the Super Mario model will cost $2,150 excluding tax, compared to the $1,800 starting cost for standard versions of the smartwatch.

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