TCNA: Tile market poised for rebound

Anderson, SC – Although last year was difficult for the US ceramic tile market due to the COVID-19 health crisis, 2021 has gotten off to a great start, according to the Tile Council of North America (TCNA).

Overview of US tile consumption

By the first quarter of 2021, total U.S. ceramic tile consumption was up 17.8% in volume from the first quarter of 2020. If the current pace continues through the year, U.S. consumption could reach an all-time high of 3.34 billion square feet.

The following table shows US tile shipments, imports, exports, and total consumption in thousands of square feet.

Year US shipments (incl. exports) Input export Total use* % change in consumption compared to last year
1st quarter 2021 225.283 532.542 9.772 748,054 17.8**
2020 902,290 1,966.443 31.009 2,837,724 -3.5
2019 895,332 2.077.038 31,782 2,940,588 -5.4
2018 940,300 2,196,935 29,746 3.107,489 1.5
2017 990.972 2.099,307 28,492 3,061,787 5.7

The chart below shows total U.S. ceramic tile consumption (in square feet) over the past several years and an estimated total for 2021 based on current consumption.

Input

In the first quarter of 2021, the US imported 532.5 million square feet of ceramic tile, up 26% from the first quarter of 2020.

In the first quarter of 2021, imports accounted for 71.2% of US tile consumption, up from 69.3% in the previous year.

Spain, which had replaced China as the largest exporter to the US by volume last year, held the top spot in the first quarter of 2021 with a 20% share of US imports, down slightly from its 20.7 share. % last year.

Mexico was the second largest exporter to the US by volume, accounting for 18.1% of imports through the first quarter, the highest share since 2017.

Italy was in third place with an import share of 14%, from 16.6% last year, and the lowest level ever.

The five countries from which the most tiles were imported in Q1 2021, by volume, were:

country sq. foot 1st quarter 2021 sq. foot 1st quarter 2020 % Change
Spain 106.436.560 79.400.653 34.0%
Mexico 96.285.536 82.024.151 17.4%
Italy 74,607,903 77,265,459 -3.4%
Turkey 69.867.509 57.201.853 22.1%
India 67,721,584 36,016,905 88.0%
All countries 532,542,412 422.565.010 26.0%

ceramic tile market

However, on a dollar basis (CIF plus duties), Italy remained the largest exporter to the US in the first quarter of 2021, accounting for 27.4% of US imports, followed by Spain (23.1%) and Mexico (11. 6%).

The five countries from which the most tiles were imported based on the total US dollar value (CIF plus excise tax) in the first quarter of 2021 were:

country $ Fall Q1 2021 $ Fall Q1 2020 % Change
Italy 147,641,671 152.198.727 -3.0%
Spain 124.423.504 96,381,813 29.1%
Mexico 62.536.154 57.562.515 8.6%
Turkey 51,095.685 42,716,106 19.6%
India 49,065,717 24,661,867 99.0%
All countries 538,123,676 448,225,602 20.1%

The average values ​​of tiles (including CIF plus excise duty) from the five countries from which the most tiles were imported by volume in the first quarter of 2021 were:

country sq. foot

1st quarter 2021

$ Val

1st quarter 2021

Val/Sq. foot 1st quarter 2021 Val/Sq. foot 1st quarter 2020
Spain 106.436.560 124.423.504 $1.17 $1.21
Mexico 96.285.536 62.536.154 $0.65 $0.70
Italy 74,607,903 147,641,671 $1.98 $1.97
Turkey 69.867.509 51,095.685 $0.73 $0.75
India 67,721,584 49,065,717 $0.72 $0.68
All countries 532,542,412 538,123,676 $1.01 $1.06

US shipments

US shipments (less exports) in the first quarter of 2021 were 215.5 million square feet 1.5% more than in the first quarter of 2020.

With 28.8% of all tiles consumed in the US by volume, domestically produced tile was way ahead of all individual countries that exported tiles to the US. In fact, the market share of domestically made tiles was more than double that of Spain, the largest exporter the US, which accounted for 14.2% by volume of all tiles consumed in the US.

In dollar terms, US FOB factory sales of domestic shipments were $326.1 million in the first quarter of 2021, up 1.3% from the first quarter of 2020. Domestically produced tiles represented 37.7% of total US consumption in dollar value.

The dollar value per square foot of domestic shipments in the first quarter of 2021 was $1.51, down from $1.52 in the first quarter of 2020.

US exports

US ceramic tile exports in the first quarter of 2021 were 9.8 million square feet up from 11.4% from the first quarter of 2020. The vast majority of US exports in square feet went to Canada ( 69.9%) and Mexico (16.3%).

Housing market highlights

As of May 2021, there were a total of 1,572,000 homes seasonally adjusted, an increase of 3.6% from the previous month and a 50.3% increase from May 2020.

The total number of new homes is rising for the 12th consecutive year and is at its highest point since 2006.

ceramic tile market

Sell ​​new single-family home

Sales of new single-family homes are rising for the tenth year in a row, reaching the highest level since 2006.

As of May 2021, sales of new single-family homes were at a seasonally adjusted annual rate of 769,000 units, down 5.9% from the previous month, but up 9.2% from May 2020.

ceramic tile market

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