Tile’s eco-attributes entice younger generations

Crossville’s Waldrep said manufacturers must align with the perspectives and priorities of millennials and Gen Zers to meet the eco-driven standards of these influential generations.

“These cohorts are not guided by platitudes and ‘speak green’; they are helpful in identifying when practices match what is preached by brands and will make purchasing decisions accordingly.”

New products in tile

For Daltile, the current trend of wellness encompasses many of the principles of sustainability through biophilic design. Daltile’s new Perpetuo porcelain marble-effect floor and wall tiles are designed to transform bathrooms and bedrooms into spaces dedicated to wellness.

L’Amour, Emser’s newly introduced mosaic tile collection, combines the look of natural marble with an environmentally conscious construction made from recycled glass. The recycled glass construction aims to provide the elegance and sophistication of natural marble while being easy to care for and maintain while being more affordable.

Some of MSI’s latest tile collections extend the eco-friendly properties of tiles from the inside out, with the latest collections of interior tiles and outdoor pavers, including the Concerto (concrete-inspired) collection; Collection Legions (modern, high-quality stone looks) and Caldera collection (sunwashed wood looks).

Crossville’s Shades 2.0 is responsibly and sustainably manufactured in Crossville, Tenn., and is on the cusp of achieving Petal Certification through the International Living Future Institute.

Florida Tile’s East Village HDP is a porcelain floor and wall tile that meets all requirements. Made in the USA at the company’s Green Squared-certified advanced manufacturing center in Lawrenceburg, Ky., it’s made from 40% pre-consumer recycled content.

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